The one about breaking up and finding love

About the ‘Love For All’ campaign

Farfar in Sweden, has produced a really cool campaign for Björn Borg. It’s called ‘Love For All‘ and is consisting of 2 microsites and an old school TV ad with a sweet twist-ending.

I’ll be covering the micro sites. The first one is helping you to break off your current relationship and the other one helps you find new love (or a little extra on the side). These web experiences are pumping with great lille video pieces, edgy scandinavian humor and are just vibing with cool.

Though the production value is obviously high in this campaign, it’s clear that money isn’t the carrying element here. It’s a couple of great ideas executed very well through interactive deisgn!

Björn Borg’s Break Up test

Björn Borg break up test

Time for a little break … permanently?

When you enter the website (after sitting through a little too slow-moving preloader) it’s clear what they want you to do. Take the test to find out if you should “move on or stay strong”.

Here’s a few examples.

Question 1 - Does your partner annoy you in any way?

Question 1 - Does your partner annoy you in any way?

Question 3 - Have you ever suspected that your partner is hiding something from you?

Question 3 - Have you ever suspected that your partner is hiding something from you?

4 - Do you ever fantasize about someone else during intercourse?

Question 4 - Do you ever fantasize about someone else during intercourse?

Question 6 - What do you see in these pictures?

Question 6 - What do you see in these pictures?

They even help you deliver the message

When you’ve taken the test (takes about a minute or so), they let you chose between ‘The Clean Cut’, ‘The Friendly’ and ‘The Tear Filled’ pre-written text message that you can send directly to your lovers phone. It’s obviously all in good fun, but’s it’s a nice way to tie the web experience into the real world. It just provides that little extra something to complete the experience. It’s also a clever way of doing the ‘share with a friend’ thing. – wish i’d come up with that idea ;)

Okay, so you’re single again – Time to find some new love

Don’t worry, the hot blonde will help you.

The Björn Borg dating site – “134th largest in the World”

This pseudo dating portal will set you, or your friend, up with a new lover from the ever-growing Björn Borg database. It works like this; You define yourself and what you’re looking for through a couple of drop-down lists and finaly you upload a picture of yourself so the website can make a video of you and your new lover together.

Here’s a few screenshots of the result. As you can see, it’s not that good, but the stories in video itself will make it very hard for you not to laugh :)

At the seafood restaurant picking out the food

At the seafood restaurant picking out the food

At the seafood restaurant

The big wedding day

Happily ever after

Happily ever after

Summary

Overall it’s a couple of really well put-together, quality micro sites that will make you smile when browsing through them. it’s definately worth the 5 minutes it’ll take check them out, so i recommend that you do that.

Great work by Farfar for putting together and executing the campaign and i believe Showtime produced the videos.

Björn borg break-up site

Björn Borg dating site

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About Ahrengot

I rely on modern technology to design and build mobile-first, highly performant WordPress websites and JavaScript-based applications.
This entry was posted in Advertising, Flash, Humor and tagged , , , , , . Bookmark the permalink.

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